Anyone who has followed the fate of the TV business in recent years could not be blamed for thinking the medium is dying.
Consumers have been shifting away from traditional or linear TV viewing that is watched in real time to streaming video, where they can watch what they want on demand. In 2023, streaming surpassed broadcast and cable TV viewing for the first time, according to Nielsen.
WASHINGTON, D.C. — The local commercial broadcast television and radio industry generates $1.23 trillion of Gross Domestic Product (GDP) and 2.52 million jobs through direct and stimulative effect on the American economy.
That’s the key takeaway from a new study from Woods & Poole Economics produced with support from BIA Advisory Services.
The analysis examines broadcasting’s impact on the economy through direct employment, its ripple effect on other industries and as an advertising medium for messaging consumers. Radio and television stations’ influence on the national economy, as well as information by state, is provided in the study, which was shared by the NAB late Thursday.
Edison Research’s “Share of the Ear” Q3 2023: How America listens to Audio
The proportion of AM/FM radio listening that takes place in cars has surged back to pre-pandemic norms. In the four years before the COVID-19 outbreak (2016-2019), in-car listening represented 49% of all AM/FM radio consumption among persons 25-54. Now, after dipping to as low as 41% in fourth quarter 2021, half of all broadcast radio listening took place in a vehicle according to the Q3 version of Share Of Ear from Edison Research.
But users of other equipment must still comply by Dec. 12
Users of Sage equipment: You now have another 90 days to meet that pending FCC deadline for updating your EAS firmware.
Users of EAS products from other vendors: The Dec. 12 deadline still applies to you.
The chief of the FCC’s Public Safety and Homeland Security Bureau has issued an order in response to a request from REC Networks and the National Association of Broadcasters.
REC and NAB had asked for an extension of time for stations to comply with the requirement that participants in the Emergency Alert System, including broadcast stations, prioritize the Common Alerting Protocol-formatted version of an EAS message when they receive both a CAP and legacy version of the same alert. The deadline for EAS participants to comply is Dec. 12. For most participants, that means updating their equipment’s firmware.
Until now, the FCC has not considered programming when taking into account a station’s license. However, the Media and Democracy Project, an advocacy group backed by Preston Padden, wants that to change, as it claims falsehoods shared by a Fox Televison Stations-owned broadcast TV station in Philadelphia during the 2020 U.S. presidential election season is grounds for preventing its license renewal.
While the merits of that fight are being debated, the Chairwoman of the FCC has circulated amongst the Commissioners a Notice of Proposed Rulemaking that she believes will support local journalism.
As national advertisers and agencies map out their 2024 media plans, Nielsen presented a deep dive on network radio for its clients on the buy and sell sides Wednesday. Using the media planning tool Nielsen Media Impact and data from the latest installment of its Audio Today series, the measurement giant showed how network radio can greatly expand a campaign’s reach and how it fits into the media plan.
To illustrate network radio’s ability to drive key campaign metrics, Nielsen showed how a Tier One national auto brand campaign that ran last year would have performed if 20% of the budget was spent on radio. Without radio in the mix, the $5 million one-month campaign using linear TV, connected TV and digital media reached 60.1% of the adults 25-54 target with a frequency of 4.0. It delivered 298,828,000 impressions at a $17 CPM. But when $1 million was reallocated to network radio, reach jumped to 75.5% with a frequency of 4.5, and 416,295,000 impressions were delivered at a $12 CPM.
The FCC has approved an order expanding the requirement that television stations provide audio description of televised programming to all Designated Market Areas (DMAs) in the United States. Visit here for more information.
In a landmark move on Monday, President Biden issued an executive order based on the use of artificial intelligence in America, emphasizing safety, job security, and privacy. This order comes as AI is at the forefront of radio’s attention, especially with concerns about how the technology will be used in media’s future.
An appellate panel said Texas photojournalists were wrong to believe they have a sweeping First Amendment right to film private citizens on private property without permission.
(CN) — In a loss for Texas journalists, a Fifth Circuit panel on Monday ruled a state law restricting use of drones does not violate the First Amendment.
While flying his drone over a San Marcos, Texas apartment complex where several people had died from an arson fire in July 2018, San Antonio Express-News multimedia reporter Billy Calzada was approached by a federal agent.
The agent told him he was interfering with a federal investigation and called San Marcos police.
An officer told Calzada he was violating Chapter 423 of the Texas Government Code and could be charged with misdemeanors, with penalties of up to 180 days in jail and a $10,000 fine, if he continued to use his drone to report on the fire or if he published any of the photos or footage he had taken with it.
The kids are back at school, adults are back at work, and football season is officially here. Post-Labor Day marks the start of radio’s primetime as listening levels climb compared to the summer months as Americans resume their regular routines and normal listening behaviors return. For programmers, that means there are more quarter hours to be had, the pie is about to get bigger, and it’s time to capitalize on that.
Contesting shifts into high gear, including thousand-dollar giveaways for the big groups. On-air lineups get tweaked, new shows and new formats launch.
And with good reason. According to Nielsen PPM data, the highest months for radio listening are the October and November surveys, followed by September and May. Keep in mind, this reflects survey dates in which “October” means Sept. 14- Oct. 11 and November runs Oct. 12-Nov. 18.
Looking at every individual PPM survey since 2019 in the key persons 25-54 demo, seven of the top twenty largest months for radio listening were in the fall and six were in the spring.
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