provided to NASBA membership during SLC NASBA meetings – February 27, 2023
Enhanced national and multi-state outreach campaigns for government agencies and non-profit organizations
Challenges and Solutions for NASBA members
The presentation from Thursday’s meeting is attached – and note that Sharon’s slide includes key words to search in your state for similar opportunities. All three of Luke’s slides include media that can be played, and Allison’s slide includes two radio commercials.
submitted by the Executive Committee as a review of actions taken by the EC
All of NASBA would like to find another national campaign similar to the Guard. However, it is not the responsibility of the PEP Committee to find a replacement for the Guard or to be an ongoing prospecting revenue source for each state.
The Nominating Committee is made up of the President, President-Elect, Vice President, Secretary-Treasurer and Past President. That committee submits a slate of officers to the members for election at the annual meeting. Nominations may also be made from the floor. The committee should as best as possible, reflect the diversity of state membership by size and geography. Interested persons should contact an Executive Committee member of their interest by October 15 of each year.
Over many years, NASBA has attempted to promote NCSA/PEP programs on a national level. There have been some initiatives such as creating marketing materials and efforts to reach out to national advertising agencies and governmental agencies. The majority of outreach has come from direct inquiries initiated by the entity seeking broad distribution. Hence, the plan has been largely “reactive” in nature.
Below outlines the general understanding of past operations and outreach.
In July of 2019, in alignment with the new NASBA investment strategy, $75,305.48 of Critical Issues funds were placed in a Money Market account with Charles Schwab. This account will earn around 2%, is completely risk free, with no fees. We estimate the account will earn $750-$1500 per year and the account is completely liquid should the committee face an SBA issue.
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