“We’re using the same studios, control rooms, and are treating it like one big production,” says EVP of Programming Janelle Rodriguez
Super Tuesday at 30 Rock in New York City was a bustling affair. The halls were buzzing with activity as producers, anchors and crew all across NBC readied their wall-to-wall coverage of a predictable yet important event. When all was said and done, a rematch of Donald Trump and Joe Biden was largely assured for the forthcoming presidential election. And if NBC News NOW’s approach to Super Tuesday — as the streaming home of NBC News — was any indication, they’re more than ready for the monumental election ahead.
NBC News NOW — which is a free streaming service distributed across more than 20 platforms — serves as a seamless extension of NBC’s linear programming, and that linear-to-streaming symbiosis is believed to be the key to NBC News’ future.
“The tradition of providing high-quality, free content is in the DNA of NBC and so it’s the future and the past, merged together,” executive vice president of programming Janelle Rodriguez told TheWrap.
The author is director of broadcast business development for HD Radio intellectual property holder Xperi.There is an important AM digital comments filing approaching on Monday. That means it is time to get serious about all-digital AM broadcasting.And that means that with all you may have heard recently about the pros and cons of going all-digital with your AM station, it’s about time for some plain talk about what kind of AM station this conversion could potentially benefit, and where it might not yet make financial sense.