Category: Resources

More Lawmakers Push For Financial Aid For Broadcasters

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Did you know there was a Broadcasters Caucus in Washington? If not, you do now. Several members of that Caucus have sent a letter to the House and Senate leadership pushing for financial relief for broadcasters.

Representative Tom Emmer (left) of Minnesota and Representative Brendan Boyle from Pennsylvania, who co-chair the Broadcasters Caucus, sent a letter to House and Senate leadership urging that a portion of the funding provided within the upcoming Coronavirus relief package be dedicated to support local broadcasters who have experienced financial hardship during the pandemic.

NAB CEO Gordon Smith praised the move. “During these unprecedented times, broadcasters have been hit hard by an unparalleled blow to the advertising revenue that funds local journalism and emergency news coverage. Ensuring that small broadcasters, including those that may be owned by station groups, have access to the Paycheck Protection Program will help them continue to serve their communities and provide lifeline information. NAB and America’s local radio and TV stations thank Reps. Emmer and Boyle for fighting to help broadcasters remain on the air and free to their local audiences.”

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The Senate to the Rescue

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Tuesday’s monster $3 trillion COVID-19 wish list, which included financial relief for struggling local media outlets, was quickly stamped D.O.A. by Senate Republicans. On Wednesday something happened that has a much better chance of leading to you getting money faster. Here’s what you can do to push that along.

Bi-partisan legislation was introduced in the Senate that expands eligibility for SBA loan access for local radio and TV stations and newspapers.

The expansion of PPP for local media would treat broadcasters and newspaper owners much like hotels and restaurants were treated under the original CARES Act PPP. It would require stations to fit within the SBA size standard for the broadcasting industry, or under $41.5 million in annual revenue.

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Michelle Vetterkind Speaks with RBR+TVBR about how Broadcasters Have Stepped Up During COVID-19

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A small town AM started working with local farmers and creameries to donate unused milk normally served with school lunches. Local media is still hiring. These are some of the positive stories shared by Wisconsin Broadcasters Association’s President/CEO in this latest podcast, hosted by RBR+TVBR Editor-in-Chief Adam R Jacobson.

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FEMA Effort Provides Masks to Broadcasters

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State associations are the conduit; NAB is helping coordinate

An effort is underway to distribute washable cotton masks to essential employees of U.S. broadcasters, those responsible for maintaining operational continuity of operations, during the coronavirus pandemic.

In Georgia, members of the Georgia Association of Broadcasters received an email this week that stated, “FEMA is providing every broadcast facility in Georgia the opportunity for free cotton masks to protect their employees as they perform their broadcast responsibilities during COVID-19. Please click the link below to fill out the form to request masks for your station.” It added that masks would be sent in packages of 10.

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Pandemic Offers New Role For Local TV News

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New findings from international research and strategy firm SmithGeiger show a resurgence of linear TV over SVOD viewing during the pandemic with Americans flocking to local news.

It’s a significant bump that local TV stations can convert to a longer-term, multiplatform trend says Dr. Seth Geiger, the firm’s co-founder.

In the March 2020 survey of more than 1,300 U.S. news consumers aged 18-64, SmithGeiger found that 85% of Americans have seen their lives affected by the COVID-19 pandemic.

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NAB Coronavirus Response Toolkit

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As local radio and television broadcasters navigate the editorial and operational challenges presented by COVID-19, the National Association of Broadcasters (NAB) is providing tools and resources, including radio and television public service announcements (PSAs) in English and Spanish, to help stations accurately cover this issue and prepare for the impact on your staff, community and business.

Resources include Station Operation Resources, Editorial Guidelines. Broadcast-Ready PSAs, Social Media Samples and Tools in Spanish.

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What Does the Coronavirus Have to Do with Association Marketing

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Answer: It’s always a good idea to prepare for the worst.

Today’s major crisis is the coronavirus. Maybe the next cause for panic will be an economic downturn. Or perhaps something else will impact your membership, events, and revenue. Now is the time to be proactive to ensure your association can thrive no matter what the future brings

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CDC Funding Information (March 11, 2020) by state for COVID-19–Resource

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