More Lawmakers Push For Financial Aid For Broadcasters

Did you know there was a Broadcasters Caucus in Washington? If not, you do now. Several members of that Caucus have sent a letter to the House and Senate leadership pushing for financial relief for broadcasters. Representative Tom Emmer (left) of Minnesota and Representative Brendan Boyle from Pennsylvania, who co-chair the Broadcasters Caucus, sent a […]

The Senate to the Rescue

Tuesday’s monster $3 trillion COVID-19 wish list, which included financial relief for struggling local media outlets, was quickly stamped D.O.A. by Senate Republicans. On Wednesday something happened that has a much better chance of leading to you getting money faster. Here’s what you can do to push that along. Bi-partisan legislation was introduced in the Senate […]

FEMA Effort Provides Masks to Broadcasters

State associations are the conduit; NAB is helping coordinate An effort is underway to distribute washable cotton masks to essential employees of U.S. broadcasters, those responsible for maintaining operational continuity of operations, during the coronavirus pandemic. In Georgia, members of the Georgia Association of Broadcasters received an email this week that stated, “FEMA is providing every broadcast facility […]

Pandemic Offers New Role For Local TV News

New findings from international research and strategy firm SmithGeiger show a resurgence of linear TV over SVOD viewing during the pandemic with Americans flocking to local news. It’s a significant bump that local TV stations can convert to a longer-term, multiplatform trend says Dr. Seth Geiger, the firm’s co-founder. In the March 2020 survey of […]

NAB Coronavirus Response Toolkit

As local radio and television broadcasters navigate the editorial and operational challenges presented by COVID-19, the National Association of Broadcasters (NAB) is providing tools and resources, including radio and television public service announcements (PSAs) in English and Spanish, to help stations accurately cover this issue and prepare for the impact on your staff, community and […]

What Does the Coronavirus Have to Do with Association Marketing

Answer: It’s always a good idea to prepare for the worst. Today’s major crisis is the coronavirus. Maybe the next cause for panic will be an economic downturn. Or perhaps something else will impact your membership, events, and revenue. Now is the time to be proactive to ensure your association can thrive no matter what […]