Category: Broadcasters Support

Nebraska Broadcasters Association Donates $25,000 For Tornado Relief


“Our hearts ache for the families directly in the path of the devastating storms,” says Shannon Booth, NBA Chairperson of the Board and GM of  Gray’s television stations in Lincoln, Hastings and North Platte.

The Nebraska Broadcasters Association (NBA) has made a $25,000 contribution to the United Way of the Midlands Nebraska & Iowa Tornado Relief Fund.

“Our hearts ache for the families directly in the path of the devastating storms,” says Shannon Booth, NBA chairperson of the board and GM of Gray’s television stations in Lincoln, Hastings and North Platte. “These funds will stay local and benefit our neighbors and friends in eastern Nebraska and western Iowa as they begin to rebuild their lives. Local broadcasters care deeply about the communities we serve.”

Contact info:

Warning: CARU Will Strictly Enforce New Guidelines Covering AI-Generated Kids Ads


The rapidly evolving field of AI-generated advertising not surprisingly is raising new ethical questions and business practice issues for advertisers and agencies. What is surprising is that there has been no standard codified to protect impressionable children who might not otherwise have the faculties to distinguish synthetic, machine-generated content, as well as the relative truth inherent in it.Until now.

This morning, the Children’s Advertising Review Unit (CARU) of the BBB National Programs issued a new compliance warning covering the use of AI in its advertising and privacy guidelines.

“The CARU compliance warning puts advertisers, brands, endorsers, developers, toy manufacturers, and others on notice that CARU’s Advertising and Privacy Guidelines apply to the use of AI in advertising and the collection of personal data from children,” the unit said in a statement released this morning, along with detailed updated guidelines, which can be downloaded and read here.

Contact info:

Solutions for the CE Recruitment Problem


Local markets need local technical skills to address IP issues as they arise

Consolidated broadcast ownership groups face a concerning trend in recent years: Engineers are retiring or leaving the industry. There are very few or no trainees in the pipeline to replace them.

Outsourcing the work comes with risks for ownership including unstable expenses, lack of direct accountability and little loyalty. Outsourcing also draws from the same pool of older talent that continues to shrink.

Contact info:

NAB Ad Campaign Emphasizes Local Broadcasting


Here’s the link to download the audio and video spots for your association

A new flight of audio and video spots is available to stations to highlight the role of local radio and TV stations in the United States.

The National Association of Broadcasters put out the spots focusing on broadcaster news and information.

This is part of its We Are Broadcasters initiative, launched in 2013 with the explicit goal of educating policymakers about their constituents’ reliance on local broadcasters. (One of its outreach efforts promotes use of the hashtag #BroadcastGood.)

“The new spots highlight the role local broadcasters have played in providing fact-based reporting and lifeline coverage of significant events nationwide over the past six months, including the COVID-19 pandemic, civil protests and unrest over racial equality, wildfires and hurricanes, and the 2020 political elections,” NAB stated.

Spots are available in English and Spanish. Find them here.

State-specific web ads available here

Contact info:

Univision serves as lifeline to disengaged Latinos


On Friday the thirteenth of March, Lourdes Torres, the senior vice president of political coverage at Univision News, traveled from Miami to Washington, DC. Her team was to cohost, along with CNN, the first virtual presidential debate in United States history. Nearly two thousand Americans had already tested positive for the novel coronavirus; more than forty had died. In a matter of days, the debate’s organizers had decided to move the event from a large theater in downtown Phoenix to a television studio in the nation’s capital. There would be no crowd in the room—no raucous cheers or applause, no in-person audience questions. The two Democratic candidates, Joe Biden and Bernie Sanders, would have to stand six feet from each other. The moderators would need to account for the public’s sense of fear and doubt over the spread of covid-19. This was to be a defining event in the election, and a test with no precedent for everyone involved. “I left Miami that day feeling as if a hurricane was coming our way,” Torres said.

Florida was still weeks from a lockdown, but people were beginning to worry about stocking up their pantries and filling up their gas tanks. Having worked at Univision for nearly three decades, Torres soon realized that covid-19 would be the single most disruptive story of her career.

Contact info: