Day: January 16, 2024

Why old-fashioned TV is still the winning ticket for political ads

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Anyone who has followed the fate of the TV business in recent years could not be blamed for thinking the medium is dying.

Consumers have been shifting away from traditional or linear TV viewing that is watched in real time to streaming video, where they can watch what they want on demand. In 2023, streaming surpassed broadcast and cable TV viewing for the first time, according to Nielsen.

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What Radio Is Watching For In Washington During 2024.

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There’s lots of unfinished business for broadcasters in Washington as the new year begins, from pending legislation in Congress to proposed rulemakings at the Federal Communications Commission. In the latest installment of Inside Radio‘s Radio Outlook 2024 series, we look at the top regulatory issues facing the industry this year.

Priority One: AM Radio

There is no bigger issue for the radio industry right now than pushing Congress to pass a bill that would direct the Department of Transportation to issue a rule requiring that AM broadcast stations be accessible in all passenger motor vehicles manufactured in, imported into, or shipped within the U.S. The AM Radio for Every Vehicle Act (S. 1669) is pending on the Senate floor. Yet without 60 votes lined up, Senate Majority Leader Chuck Schumer (D-NY) is unlikely to even bring it up for a vote. But supporters like Senator Ted Cruz (R-TX) are expected to try to attach the bill to a piece of must-pass legislation. Yet there remains bipartisan skepticism in the House where some lawmakers have said they are uneasy with such a mandate that favors one industry over another. Supporters think if the Senate passes the bill, it could give them the momentum they need in the House.

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