Broadcasters Thinking Out Of The Box To Attract Next Generation

LAS VEGAS — QR codes, TikTok, YouTube Shorts, hyperlocal – if it provides another way to connect with viewers, broadcasters and content producers are trying it, several said during TVNewsCheck’s Programming Everywhere conference at the NAB Show on Sunday. Even a show that’s in its 43rd season, as CBS’s Entertainment Tonight is, is constantly thinking about how to push its […]