National Alliance of State Broadcasters Associations

Why old-fashioned TV is still the winning ticket for political ads

Anyone who has followed the fate of the TV business in recent years could not be blamed for thinking the medium is dying.

Consumers have been shifting away from traditional or linear TV viewing that is watched in real time to streaming video, where they can watch what they want on demand. In 2023, streaming surpassed broadcast and cable TV viewing for the first time, according to Nielsen.

More Industry News

Manny Centeno Is New IPAWS Director

He succeeds Antwane Johnson, who retired earlier this year Manny Centeno, who is familiar to broadcasters who work in emergency alerting, has been promoted to

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