National Alliance of State Broadcasters Associations

How Streamer NBC News Now Is Being Positioned as the Future of the Network’s News

“We’re using the same studios, control rooms, and are treating it like one big production,” says EVP of Programming Janelle Rodriguez

Super Tuesday at 30 Rock in New York City was a bustling affair. The halls were buzzing with activity as producers, anchors and crew all across NBC readied their wall-to-wall coverage of a predictable yet important event. When all was said and done, a rematch of Donald Trump and Joe Biden was largely assured for the forthcoming presidential election. And if NBC News NOW’s approach to Super Tuesday — as the streaming home of NBC News — was any indication, they’re more than ready for the monumental election ahead.

NBC News NOW — which is a free streaming service distributed across more than 20 platforms — serves as a seamless extension of NBC’s linear programming, and that linear-to-streaming symbiosis is believed to be the key to NBC News’ future.

“The tradition of providing high-quality, free content is in the DNA of NBC and so it’s the future and the past, merged together,” executive vice president of programming Janelle Rodriguez told TheWrap.

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