National Alliance of State Broadcasters Associations

Broadcasters Thinking Out Of The Box To Attract Next Generation

LAS VEGAS — QR codes, TikTok, YouTube Shorts, hyperlocal – if it provides another way to connect with viewers, broadcasters and content producers are trying it, several said during TVNewsCheck’s Programming Everywhere conference at the NAB Show on Sunday.

Even a show that’s in its 43rd season, as CBS’s Entertainment Tonight is, is constantly thinking about how to push its brand past its traditional boundaries to meet new viewers.

“We don’t hold anything back for the television show. Social and digital are always our first thoughts,” said Erin Johnson, the show’s executive producer.

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