Michelle Vetterkind has served as President & CEO of the Wisconsin Broadcasters Association since February 2007 (she has been with the WBA since 1995). The WBA is a trade association representing 460 members, including more than 98% of the radio and television stations in Wisconsin, as well as various associate and retired broadcaster members.
As President & CEO of the WBA, Vetterkind lobbies on behalf of Wisconsin`s commercial and non-commercial radio and television stations at the state and federal levels, and oversees all activities of the Association.
On February 1, 2013, Vetterkind also took over as President & CEO of the Wisconsin Broadcasters Association Foundation.
Vetterkind is on the Executive Committee of NASBA (National Alliance of State Broadcasters Associations); she serves as the Amber Alert co-chair for the Wisconsin Amber Alert oversight committee; and is a member of the National Radio Hall of Fame Steering Committee, Wisconsin`s EAS Committee, Wisconsin`s FOIC (Freedom of Information Council), and Wisconsin`s Media Law Relations Committee.
In 2014, Vetterkind was named one of Radio Ink`s Most Influential Women in Radio.
Additionally, Michelle is involved with the Madison Central Lions Club where she served as the club`s first female President from 2000-2001. She has held a Board of Directors appointment for the Lions from 1993-2002 and 2009-2014. In addition to serving on the board, she has been active at the district, state and international levels. She is also a Melvin Jones Fellowship recipient.
She is currently a member of Madison TEMPO and WSAE (Wisconsin Society of Association Executives).
Vetterkind enjoys running as a hobby, and was able to cross "running a marathon" off her list of lifetime goals, as she completed the Chicago Marathon in 1999.
Michelle received her designation as a Certified Association Executive (CAE) in 2000, and holds a B.S. from the University of Wisconsin-Madison in Government/Public Policy, in addition to an Associate`s Degree in Applied Arts.
She lives in Sun Prairie, Wisconsin with her husband Kirk. She has a 20 year-old daughter, Nicole, a 25-year-old stepson, Taylor, a new grandson, and an ever-loyal diabetic cat named Clyde.