Protection for Broadcasters Regarding Liability and AI-generated Advertisements

Across various state legislatures, there is a concerning trend of passing overly broad artificial intelligence (AI) legislation that fails to make clear who is liable for any deceptive AI-created content in advertising. Some legislation has failed to indicate that it is the advertiser, not the broadcaster, who is responsible. The broadcaster is merely fulfilling its contractual responsibilities when airing a spot provided by the advertiser.

The Kansas Association of Broadcasters is addressing this issue by advocating to ensure any such legislation clearly provides that broadcasters are not subject to legal action for airing an advertisement containing deceptive AI-content, ensuring unambiguous guidance on liability.

SOURCE: Kansas Association of Broadcasters

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