Six tips to navigate a continuously transforming social media landscape
Summer 2022 has brought waves of changes at Meta that demonstrate its deprioritization of news products, including its wind-down of payments to U.S. news publishers.
In parallel, the company has been planning shifts to how it delivers content. The new default home feed will function as a discovery engine, serving up more sizable proportions of algorithmically selected “suggested posts” based on a user’s habits. Users can select an alternative feed dedicated to showing the latest posts from a users’ friends, groups, and followed pages in chronological order.
These recent announcements have left local news publishers wondering what the changes mean for their Facebook strategies moving forward. Here’s what we know.