National Alliance of State Broadcasters Associations

Warning: CARU Will Strictly Enforce New Guidelines Covering AI-Generated Kids Ads

The rapidly evolving field of AI-generated advertising not surprisingly is raising new ethical questions and business practice issues for advertisers and agencies. What is surprising is that there has been no standard codified to protect impressionable children who might not otherwise have the faculties to distinguish synthetic, machine-generated content, as well as the relative truth inherent in it.Until now.

This morning, the Children’s Advertising Review Unit (CARU) of the BBB National Programs issued a new compliance warning covering the use of AI in its advertising and privacy guidelines.

“The CARU compliance warning puts advertisers, brands, endorsers, developers, toy manufacturers, and others on notice that CARU’s Advertising and Privacy Guidelines apply to the use of AI in advertising and the collection of personal data from children,” the unit said in a statement released this morning, along with detailed updated guidelines, which can be downloaded and read here.

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