Study: Radio Listening Up Across All Dayparts During Pandemic.

As tens of millions of Americans enter week two, or three, of working from home, radio continues as a companion even outside the traditional workplace setting.

Nearly 40% of those who took part in a recent study conducted by NuVoodoo Media Services say they are listening to radio more during the health crisis. Breaking it down by daypart, 37% say they are tuning to radio more on weekday mornings; 36% are spending more time dialed-in during middays; 38% say they listen more during weekday afternoons and 26% are listening more at night. Additionally, 39% are spending more time with radio on weekends.

While there are concerns about less listening due to fewer commuters on the road, only 19% of respondents say they are listening to radio less on weekday mornings and 16% less in afternoons.

More Member News

NJBA Warns About EAS Potential Failure

Radio World, EMILY M. REIGART Garden State’s current EMNET-EAS is more than a decade old and has become unreliable, association says The New Jersey Broadcasters Association sounded

The Senate to the Rescue

Tuesday’s monster $3 trillion COVID-19 wish list, which included financial relief for struggling local media outlets, was quickly stamped D.O.A. by Senate Republicans. On Wednesday something

NASBA Offices

2333 Wisconsin Street., NE
Albuquerque, NM 87110


Phone Numbers

Tel 505.881.4444
Fax 505.881.5353

Contact Us

National Alliance of State Broadcasters Associations 2019 © All Rights Reserved.