As tens of millions of Americans enter week two, or three, of working from home, radio continues as a companion even outside the traditional workplace setting.
Nearly 40% of those who took part in a recent study conducted by NuVoodoo Media Services say they are listening to radio more during the health crisis. Breaking it down by daypart, 37% say they are tuning to radio more on weekday mornings; 36% are spending more time dialed-in during middays; 38% say they listen more during weekday afternoons and 26% are listening more at night. Additionally, 39% are spending more time with radio on weekends.
While there are concerns about less listening due to fewer commuters on the road, only 19% of respondents say they are listening to radio less on weekday mornings and 16% less in afternoons.