National Alliance of State Broadcasters Associations

Share Of Ear: In-Car Radio Listening Back To Pre-Pandemic Levels.

Edison Research’s “Share of the Ear” Q3 2023: How America listens to Audio

The proportion of AM/FM radio listening that takes place in cars has surged back to pre-pandemic norms. In the four years before the COVID-19 outbreak (2016-2019), in-car listening represented 49% of all AM/FM radio consumption among persons 25-54. Now, after dipping to as low as 41% in fourth quarter 2021, half of all broadcast radio listening took place in a vehicle according to the Q3 version of Share Of Ear from Edison Research.

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