WASHINGTON, D.C. — The local commercial broadcast television and radio industry generates $1.23 trillion of Gross Domestic Product (GDP) and 2.52 million jobs through direct and stimulative effect on the American economy.
That’s the key takeaway from a new study from Woods & Poole Economics produced with support from BIA Advisory Services.
The analysis examines broadcasting’s impact on the economy through direct employment, its ripple effect on other industries and as an advertising medium for messaging consumers. Radio and television stations’ influence on the national economy, as well as information by state, is provided in the study, which was shared by the NAB late Thursday.
