Proposal To Allow Radio And TV To Air Cannabis Ads Introduced In Senate.

There is yet another path open to potentially allowing cannabis advertising on radio and television stations. Senator Ben Ray Luján (D-NM) has introduced a bill that would permit radio and television stations to accept advertising for legal cannabis products if the station is licensed in a state that permits the advertising of medical or adult-use cannabis.

The proposed Secure and Fair Enforcement (SAFE) Advertising Act is similar to a provision tucked inside the proposed Federal Communications Commission budget for fiscal year that begins Oct. 1. But unlike the budget maneuver under which the ad moratorium would only last for one-year, Luján’s bill would permanently remove any doubt about whether stations could accept cannabis advertising.

“As more states enact common-sense cannabis legislation, it’s crucial that radio and TV stations can accept advertising without fear of losing their license,” said Luján in a statement. “With health and safety measures in place, this legislation will allow broadcasters to accept cannabis advertisements in accordance with state laws.”

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