National Alliance of State Broadcasters Associations

News Organizations Have Trust Issues As They Gear Up To Cover Another Election, Poll Finds

About half of Americans, 53%, say they are extremely or very concerned that news organizations will report inaccuracies or misinformation during the election. Some 42% express worry that news outlets will use generative artificial intelligence to create stories, according to a poll from the American Press Institute and The Associated Press-NORC Center for Public Affairs Research.

NEW YORK (AP) — Even as many Americans say they learn about the 2024 election campaign from national news outlets, a disquieting poll reveals some serious trust issues.

About half of Americans, 53%, say they are extremely or very concerned that news organizations will report inaccuracies or misinformation during the election. Some 42% express worry that news outlets will use generative artificial intelligence to create stories, according to a poll from the American Press Institute and The Associated Press-NORC Center for Public Affairs Research.

The poll found 47% of Americans also expressing serious concern that news outlets would report information that has not been confirmed or verified, and 44% worry that accurate information will be presented in a way that favors one side or another.

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