Contact immediately:
BEFORE IT’S AN ISSUE:
1. Secure a website domain name for NOADTAX(state name). Obtain today so that you will be ready if and when you need it.
2. Watch for ALL tax-related issues in your legislature. Keywords like Digital Products Tax and their Direct Use and Sales Tax Exemptions for Communication indicate how digital business has grown with our members and this is an area we get dragged into because of content downloads. Be aware of how a bill is written.
* You must be proactive in fighting this Advertising Tax. Take the Lead.
* Form your coalition(s) before it is introduced into legislation.
* Know your partners, your resources and have a strategy.
* If you have a state lobbyist, make them your first line of defense.
* From the start make up a bullet list of talking points and each time when corresponding attach it. The more the members see it and your recipients, the more the facts will sink in.
* Immediately involve your broadcasters to be on alert to market against the tax.
* Call NASBA members at top of page.
1. 4AAAA”s Peter Kosmala has national and state-by-state data on the economic impact of advertising pkosmala@aaaa.org
2. Association of National Advertisers: Keith Scarborough can add to the economic effect of advertising in your state.
kscarborough@ana.net
3. Jim Davidson has national data on advertising and is extremely effective at helping. jdavidson@polsinelli.com
4. American Advertising Federation. Clark Rector was helpful in Illinois and Louisiana. crector@aaf.org
1. State Press Association
2. State Retailers Association
3. State Advertising Association
4. Billboard Association
5. Cable Association
10. Depending on whether your exemption is a separate line item or bundled with others services…choose your coalition wisely. You may at some point if you are bundled need to carve out.
11. Committee attorneys can be your best friend. The importance of being able to get a heads up or a bill before it is introduced is invaluable.
ILLINOIS |
Ad Tax Fails in Florida |
No Ad Tax Talking Points |
Oppose the Ad Tax! Fact Sheet |
No Ad Tax (Powerpoint) |
Governor Office Talking Points |
No Ad Tax News Release |
Senate and House Resolutions |
Radio Spot Scripts (to be produced by radio stations) |
TV Spot Scripts (to be produced by television stations) |
No Ad Tax TV Spot (:30) |
No Ad Tax TV Spot (:15) |
No Ad Tax Billboard (artwork) |