Radio is Top Entertainment Choice for Car Buyers

In surveying car buyers in six nation, Edison Research found that radio was the top in-car audio source

Consumers buying new cars cite radio as their No. 1 entertainment choice. That’s according to a new Edison Research survey across six countries. The survey was commissioned by WorldDAB and released during Session 3 of the WorldDAB Summit 2021 on Nov. 9. (Recordings of the sessions are on the WorldDAB YouTube page.)

WorldDAB commissioned this survey “to make sure the carmakers fully appreciate the consumer’s attitudes towards broadcast radio and broadcast digital radio in particular,” said WorldDAB President Patrick Hannon. “Our hope is that car manufacturers can use some of these insights when they’re planning their radio systems in the future, which we firmly believe need to be hybrid radio with broadcast at its heart,” said Laurence Harrison, director of automotive partnerships at Radioplayer Worldwide.

SOURCE: James Careless, Radio World

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