President Biden is seeking to find ways to lure swing state voters without just relying on the national media.
And increasingly, he’s going local.
Biden and his top aides say the road to reelection isn’t only through the national television and print outlets, where many of the viewers and readers are familiar with his record.
As they begin the general election campaign, a core part of their media strategy will be done at the local level, especially in an effort to move the ball forward with critical swing voters.
It’s a strategy Biden advisers say was effective during the 2020 cycle, and they’re doubling down on the tack in their reelection effort.
