Programmers Band Together in Joint Industry Committee To Battle Nielsen Dominance
JIC’s goal is to create multiple currencies for premium video, using first-party viewing data Most of the biggest television programmers have banded together in a
Powerpoint presentation from Blue Frame Tech
JIC’s goal is to create multiple currencies for premium video, using first-party viewing data Most of the biggest television programmers have banded together in a
As tens of millions of Americans enter week two, or three, of working from home, radio continues as a companion even outside the traditional workplace
TV will once again reap the largest piece of political advertising this year, according to forecasters. But rather than trying to convince media buyers to