Local Radio Stations Must Be Available and Accessible in New Automobiles
New car consumers experience an array of displays, touch screens and other audio features in today’s purchase journey, with stark equipment differences even within the same make and model. What hasn’t changed: consumers’ love of their local radio stations. They demand AM/FM radios in their cars and rely on them for critical news, emergency information, sports and music. Broadcast radio needs to remain front and center in the dashboard to ensure a thriving future for the American auto industry and to preserve the indispensable lifeline that radio provides.
