To Suzanne’s point, I put this Powerpoint together and presented it to Vermont’s Recruitment & Retention Battalion leadership this past Monday as well as sent it to my TAG. There is some valuable Edison Research about Gen Z’s use of radio and what make them tick. Feel free to “borrow” anything in this presentation for your own state. I got positive feedback from the officers, who said I addressed their two main concerns about decentralization, which are:
1. Production (who is going to do it?)
2. Ability to buy digital advertising as part of the NCSA program in addition to radio & TV.
I am spinning decentralization as an excellent opportunity to create messages that highlight the unique enlistment incentives available here in Vermont that most resonate with VT teens and young adults (for example, we don’t have many natural disasters in VT, but post-secondary education is SUPER expensive here, so we’re going to push free college or trade school tuition instead).
Hope you find this helpful!
Thanks,
Wendy
Wendy Mays
Executive Director
Vermont Association of Broadcasters
4 Carmichael St.,111-106
Essex Jct., VT 05452
(802) 233-0296
