New findings from international research and strategy firm SmithGeiger show a resurgence of linear TV over SVOD viewing during the pandemic with Americans flocking to local news.
It’s a significant bump that local TV stations can convert to a longer-term, multiplatform trend says Dr. Seth Geiger, the firm’s co-founder.
In the March 2020 survey of more than 1,300 U.S. news consumers aged 18-64, SmithGeiger found that 85% of Americans have seen their lives affected by the COVID-19 pandemic.
“This unprecedented event is disrupting daily habits, sowing confusion, anxiety and uncertainty, and driving shifts in media patterns as Americans seek out personally relevant information, with clarity and reassurance that will help them to manage and navigate this dynamic landscape,” Geiger says.
