Month: September 2020

Blue Frame Streaming Meeting – Sept 10, 2020

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Powerpoint presentation from Blue Frame Tech

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NAB Ad Campaign Emphasizes Local Broadcasting

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Here’s the link to download the audio and video spots for your association

A new flight of audio and video spots is available to stations to highlight the role of local radio and TV stations in the United States.

The National Association of Broadcasters put out the spots focusing on broadcaster news and information.

This is part of its We Are Broadcasters initiative, launched in 2013 with the explicit goal of educating policymakers about their constituents’ reliance on local broadcasters. (One of its outreach efforts promotes use of the hashtag #BroadcastGood.)

“The new spots highlight the role local broadcasters have played in providing fact-based reporting and lifeline coverage of significant events nationwide over the past six months, including the COVID-19 pandemic, civil protests and unrest over racial equality, wildfires and hurricanes, and the 2020 political elections,” NAB stated.

Spots are available in English and Spanish. Find them here.

State-specific web ads available here

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In Point Reyes, all ears stay glued to local radio, a beacon amid the fog of fire

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POINT REYES STATION, Calif. — With evacuation warnings still in place, smoke from back burn fires drifted out of the oaks and pines above the tiny town of Point Reyes Station in Marin County on Friday, mixing with thick, coastal fog until the two were indistinguishable to most people.

But Amanda Eichstaedt, general manager of KWMR, the local public radio station, easily saw the difference. Like most topics related to this quixotic town of about 400 that abuts the West Coast’s only National Seashore, she was happy to share her knowledge — with everyone in about a 20-mile radius.

“We know that people totally rely on the radio,” she said of this Arcadian territory, where cellphones are spotty on a good day.

Since fire broke out here after an afternoon lightning strike on Aug. 18, Eichstaedt has turned the one-studio station into a vital source of information for the remote outpost and the rural towns that surround it. In a place where local news is otherwise a once-weekly paper or a conversation at the post office or local market, the radio station has long been a trusted source of knowledge when emergencies hit.

Across California, stations like KWMR fill a vital vacuum during crises, especially fast-moving wildfires. With their local knowledge — from where exactly back roads are located to quick access to the fire chief — these broadcasters are increasingly finding themselves to be crucial authorities in the worst moments, when power is out, danger is high and a radio wavelength floating through the air is a lifeline.

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Are other advertisers hurt by political commercials? You might be surprised…

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Fascinating new research that we plan to highlight in our association’s weekly member newsletter.  Feel free to do the same – since it bucks conventional wisdom and might be useful ammunition for TV sales staff.  The source is the school of business at Indiana University:

TV COMMERCIALS RUNNING AFTER POLITICAL ADS ARE NOT AFFECTED BY POINTED POLITICAL MESSAGING, UNIVERSITY STUDY SAYS

According to new research from the Indiana University Kelley School of Business, companies that run ads immediately after political TV commercials should not worry about the spillover of political opinion tainting their messages.

“Our investigations provide insights into the previously unexplored ad-to-ad spillover effects and, more broadly, provides insights into how political messages influence consumers.  Nonpolitical ads that follow political ads benefit through a reduction in audience decline and an increase in positive post-ad chatter,” says I.U. assistant professor Beth Fossen.

Political spending on TV and digital outlets is expected to be about $7 billion this fall.

“The insights from this research enable advertisers to advocate for the inclusion of ad positioning in ad buys and, specifically, negotiate that their ads follow political ads.  Our results may also encourage advertisers outside of the television context to experiment with advertising next to political content, an experimentation that may be especially beneficial for online advertisers given that they commonly blacklist political topics to avoid having their ads appear near political content,” says I.U. associate professor of marketing Girish Mallapragada.

Details on the I.U. study – which might be useful to station advertisers squeamish about the political season – can be found here.

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