The FM Chip: A Potential Life Saver In Troubled Times
06-12-18
By Shawn and Tom Marhefka for Radio Ink
Over a foot of rain fell in the city of West Plains, Missouri, in a short time on April 29, 2017. That rain, coupled with nearly two feet of rainwater from storms north of town flowing through the city’s saturated waterways, led to dozens of water rescues in town and several hundred thousand dollars of damage. Amazingly, there were no fatalities.
A low-water crossing near West Plains City Hall hits nearly 10 feet several hours after the flooding event in West Plains. Several hundred homes and businesses were damaged or destroyed by the floodwaters.
As a local radio broadcaster, the Ozark Radio Network has long supported the activation of FM chips in smartphones. But it wasn’t until a devastating flood hit our rural Missouri town and the surrounding area last year that we experienced firsthand the real importance of getting the FM chip activated.
Ad Group Announces Rules for Transparency in Political Advertising
05-23-18
New guidelines from the Digital Advertising Alliance requires political advertisers to provide consumers with additional information
Benjamin Mullen, Wall Street Journal
As mid-term elections get underway and lawmakers in Washington contemplate new rules to regulate political advertising online, the digital advertising industry is attempting to beat them to the punch.
The Digital Advertising Alliance, an organization that establishes and enforces guidelines across social media companies, consumer brands, advertising organizations and publishing outlets, on Tuesday announced a series of new rules aimed at making digital political ads more transparent.
