Louisiana Flooding Challenges Broadcasters
Randy J. Stine, RadioWorld
Broadcast radio operations are slowly recovering in flood-ravaged areas of southern Louisiana, according to Polly Prince Johnson, president/CEO of the Louisiana Association of Broadcasters. Catastrophic flooding there last week damaged at least 100,000 homes in what some are calling the worst natural disaster in the United States since Hurricane Sandy.
Radio broadcasters in Baton Rouge, Lafayette and other small communities were hard hit, Prince Johnson says. A handful of stations, including some owned by Cumulus Media, iHeartMedia, Townsquare Media and Guaranty Broadcasting, were off the air for a time due to flooded transmitter sites, she says, but have returned to broadcasting. In some cases entire transmitter buildings were flooded out, leaving some broadcasters relying on their auxiliary sites.
Prince Johnson also is advocating for a congressional mandate ordering all wireless providers to activate chips in smartphones enabling the built-in FM tuners to receive local radio signals. “AT&T didn’t have any service at the high point of the flooding. People couldn’t make calls but if they had the (NextRadio) app on their cell phone they could have listened to local radio for emergency information,” she says.
Survey: Cord-Cutters Least Satisfied Streamers
J.D. Power survey finds most viewers ‘cord stackers’
Jon Lafayette, Broadcasting & Cable
People who add streaming services to their pay-TV subscription are more satisfied than cord-cutters, according to a survey by J.D. Power.
Power’s 2016 Streaming Video Satisfaction Study found that the number of cord-cutters is growing and now account for 13% of streaming video users. But most streamers have not downgraded their pay-TV package. Power calls those 60% of streaming video viewers “cord stackers.”
The survey found that 23% of customers are cord shavers and 4% are cord-nevers. The cord-cutters had the lowest satisfaction level among streaming video customers, registering a 802 score on a 1,000 point scale. Cord nevers were at 807, cord shavers were 822 and cord stackers scored 826.
The elements of satisfaction included the performance and reliability of the service, content, cost, ease of use, communication and customer service.